5 Untapped Methods to Reach More Audiences on Facebook

Seeking ways to get more engagement, likes, and follows on your business’s Facebook page? Or, just wondering what new methods you can try to reach a larger audience on Facebook?

If you’ve tried several methods of getting the word about about your business on Facebook, and nothing has seemed to stick, we’ve got five untapped ways to reach the audiences you want and up that follower count. There’s a lot of conventional ways you can try, but we’ve got five unconventional, untapped methods for you to try during your next campaign.

Spice up your Facebook page

Sure, your business’ Facebook page has a robust About Me section, a portfolio of great photos and videos that really show off your brand, and hundreds of five star reviews. But, are you using the available tools and tabs at your fingertips to really spice up your page? 

Lots of people use what’s standard on their page, filling out an About Me, adding contact links, and making sure their posts sections stay clean and organized. But, there’s a lot more available to Facebook users that goes untouched. 

Here are some of the various customizations you can incorporate into your page:

  • Polls and quizzes, to capture information from your audience
  • Podcasts
  • Email capture forms
  • Appointment scheduling apps

These can all help you create a custom feel for your page, and make you appear different than other businesses. And, it’ll help you increase your audience, who might be browsing Facebook to see something different than what they already see on a daily basis. They’re looking for something unique, helpful and resourceful, and you want to be that source for them. 

Here’s a list of other ways you can customize your Facebook page.

Organic post targeting

By targeting your organic posts, you can make sure that they reach the feeds of the exact demographic that you want. If your audience is primarily young, millennial men in the state of New York, where your business is located, then you can target your posts to that demographic. Simply plug in the age, gender and location of those you want to target, and it’ll reach the feeds of those you want to see it.

How does this help you? 

It’s a little different than just targeting a Facebook ad. Because it’s a post, it doesn’t appear as jarring in their feeds as ads tend to. Younger audiences are trained at spotting ads, and tend to avoid them unless they’re very relevant to them. But a post that just slides into their feed and seems like something that should be there? They’re more likely to engage, and, potentially, start following your business.

Learn more about the audiences that you’re already reaching.

Yes, you absolutely want to gain a larger following and reach more people on Facebook. But part of doing that is by analyzing the audience that already follows you. Who is seeing your posts, when are they seeing them, what are they clicking on, what are they taking action on, what are they ignoring, what time of day are they most likely to engage, and what are they doing as a result of seeing your posts?

Seem like something you can only find out if you read their mind? Not so!

By using analytics and insights on your Facebook page, you can learn all of these things about your audience, and change your posting behavior accordingly. If you play to your audiences’ interests and start taking your analytics to heart, you can slowly start to build your audience. Instead of creating content in a vacuum and ignoring what your audience actually is telling you that they want, use those analytics to your advantage in order to attract new customers who are interested in seeing what you have to offer.

Utilize your other social media platforms to enhance your Facebook following.

Millennials are the largest generation alive right now, and so they’re an important audience segment of your overall followers. However, they’re not using Facebook as much as older generations are, so getting them to follow you on Facebook can sometimes be tricky.

However – there’s an easy way to do it. Offer them something they can only find on your Facebook page. If you have an established following on Twitter, Snapchat, Instagram or another social account, use that to leverage your Facebook business page. Host a contest for people who like your page on Facebook, or make discounts and offers that are only available to Facebook followers. Advertise this on your other social media accounts so that you can target those who follow you elsewhere, and make sure they’re coming to your page. 

And, you can create ads on other social media accounts encouraging Facebook follows. Don’t limit yourself to only advertising your business on Facebook – utilize the other platforms in order to get followers and engagement coming to you from elsewhere.

Use messenger bots to capture visitors

When visitors come to your page to see what you have to offer, or to find information out about your company, wouldn’t it be nice if you could start a conversation with them to help them find what they’re looking for as soon as they visit your page?

With the messenger bots, you can do exactly that. When a visitor comes to your Facebook business page, you can use the messenger bots to pop up a chat bubble with a pre-planned message. If the visitor responds, you can reach out to them and start a live conversation. It’s a great way to help people find what they’re looking for when they visit your page, and to appear as an open, available resource for those who are interested in what you have to offer.

It’s similar to the experience provided when a customer walks into a shop. If they’re greeted by a friendly employee, asked if they need help finding anything, and are presented with some helpful information that can help them make an informed decision, they feel like they’ve had a fulfilling shopping experience. You can provide that same experience through the messenger bots.

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